Chelsea land £20M-a-year sponsorship deal with WhaleFin

Chelsea Football Club has announced a new partnership with the Amber Group, a global leader in digital asset and infrastructure products.

The Amber Group will become the club’s official partner, with the WhaleFin logo – the company’s flagship digital asset platform – adorned across the range of both the men’s and women’s teams from the start of the 2022/23 season.

“This is a very exciting partnership for the club, which brings us into line with one of the most progressive digital asset companies in the world.

“As the Amber Group continues to expand its platform coverage globally, it will now have the ability to not only speak to hundreds of millions of loyal Chelsea fans around the world, but also be seen by the billions who enter the Premier League every season,” said Jay. Lawrence, CEO of Chelsea Football Club.

The Amber Group is a leading digital asset platform that operates globally with offices in Asia, Europe and the Americas.

The company offers a full range of digital asset services. The Amber Group is backed by notable investors including Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera, Coinbase Ventures and Blockchain.com.

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