Liverpool are in talks over a new shirt as Standard Chartered’s contract is set to expire.
The Bank of England has been Liverpool’s main sponsor since 2010, but the club is said to have asked them to double their bid if they wanted to continue to have their names on the front of their shirts.
The Daily Mail reports that talks between the bank and the Reds are ongoing but the club wants more money due to their current standing in world football with a number of companies said to be interested in sponsoring the team.
Reports indicate that the Jurgen Klopp ID Foundation is also communicating with a number of other companies in the financial services, travel and tourism, consumer electricity, media, cryptocurrency, and blockchain industries.
Despite the bank’s success, owners Fenway Sports Group (FSG) have been described as ‘optimistic’ and want the financial services company to double its current terms of £40m a year to continue as the Reds’ home shirt. patron.
The Standard Chartered deal was signed ahead of the 2018/19 season as the Reds would win the Champions League and Premier League under their supervision.
Liverpool is still in contention for the quadruple. With the Carabao Cup already in the bag, and the owners feel they’ve given the bank some proper publicity that’s worthy of a salary increase.