Liverpool are said to be in talks with a number of companies about a possible new sponsorship arrangement.
Since 2010, after the Reds split from Carlsberg, they have teamed up with British global financial services company Standard Chartered, ranking first at £20m a year.
However, Liverpool’s contract with Standard Chartered is set to expire at the conclusion of the 2022-23 season, and the company has yet to agree to an extension, according to Athletic.
Liverpool Thus, they are considering other shirt sponsors when their deals with Standard Chartered expire in less than 18 months, with “initial talks” already in place with outside companies.
The Reds are said to be seeking at least £40m a season in exchange for agreeing a new shirt sponsorship deal, but the club are currently in talks with Standard Chartered over their future together.
Standard Chartered and Jurgen Klopp agreed a four-year contract until 2023 in 2019, although the deal was revealed a year ago.